Powerful Discussion Groups

During two of the breakout periods at CMF8, participants will have the option of

-- attending a keynote presentation

-- participating in a "powerful discussion" lead by a knowledgeable cause marketer

Conference registrants must pre-register for their choice of Powerful Discussions. Please contact us at info@causemarketingforum.com to let us know which sessions you'd like to attend.

11:30 to 12:30 Breakout Period

Keynote: Corporate Philanthropy Meets Cause Marketing: Nancy Smith, American Express and Tim McClimon, American Express Foundation

Powerful Discussion Groups:

A Nonprofit Guide to the Corporate Mindset: Brian Maynard, KitchenAid

Activation Strategies: Karen Hughes White, Susan G. Komen for the Cure

Cause Marketing That Moves Consumers to Action: Todd Fischer, State Farm

CM Design: What Will Happen to My Brand?: Jonathan Cleveland, Cleveland Design

Celebrity Strategy: Laura Traut-Coyle, Feeding America

Creating Successful Days of Service: Eileen Sweeney, Motorola

Crisis Communications: David Kalson, RF Binder

Focusing on Key Markets, Icema Gibbs, JetBlue Airways

Green Campaigns: A Balancing Act: Gina Rauscher, JetBlue Airways

Legal Issues: Ed Chansky, Greenberg Traurig

Mobile CM After Haiti: James Eberhard, mGive/Mobile Accord

Online Video Strategy: Michael Hoffman, See3 Communications

Strategic Employee Engagement: Amy Silverstein, Deloitte

Successful First Meetings: Kurt Aschermann, Charity Partners Foundation

Teen-Focused Cause Marketing: Tim Showalter-Loch, Best Buy

2:30 to 3:30 Breakout Period

Keynote: Transparency, Cause Marketing's Dirty Little Secret: Mike Lawrence, EVP, Cone

Powerful Discussion Groups