Virgin Mobile USA's Ron Faris on Cause Marketing: Fast Company

Virgin Mobile USA Director of Brand Experience Ron Faris illustrates how brands can thrive in challenge environments by tying into causes their consumers care about and aligning with the right marketing partners. Ron is responsible for managing Virgin Mobile’s largest brand marketing programs, including lifestyle marketing, events and sponsorships, branded entertainment and cause-related marketing initiatives (including The RE*Generation, Virgin Mobile’s pro-social initiative committed to ending youth homelessness)