First Degree
First Degree is a national marketing agency for charities and corporations based in Washington DC and Los Angeles. Our services include public relations, advertising, graphic print/web design, partnership expansion, special events, analytics and creative fundraising solutions.
We design philanthropic brand extensions for our corporate clients. We focus on providing measurable commercial impact while enhancing the social value of the company.
Charity clients turn to First Degree for creative marketing assistance to grow revenue by creating platforms that will attract new corporate interest in their organization. Our consulting services provide our charity clients with the assistance they need to identify potential corporate alliances.
Visit our website to see our case studies: www.1stdegree.com or contact us at 703-327-6300.
Capabilities
Our cause marketing services include:
Brand Development
Awareness Campaigns
Cause Marketing Campaigns Design
Implementation, Business Development
Public Relations
Special Events
Partners/Clients
Our philanthropic clients include some of the most recognized charities, including the Marine Toys for Tots Foundation, the United Service Organizations (USO), the National Center for Missing and Exploited Children and the Make A Wish Foundation.
In addition, First Degree's corporate clients are among the best in a variety of industries, including Toys "R" Us, UPS, U-Haul, American Airlines, Lockheed Martin, NASCAR, Countrywide Mortgage, The Washington Redskins, Microsoft, and many other retail, entertainment, and media partners.
Case Studies
First Degree's award winning programs include the 2004 Halo Award for Best Transactional Program - Every Child Deserves a Toy at Christmas.
With both Toys "R" Us and Toys for Tots in the business of delivering joy to children, First Degree felt the synergies between these two organizations would enable Toys "R" Us to create a national cause marketing program that helped children in need in the local communities in which they did business.
During the holiday season, customers can make $1, $5, or $10 donations to Toys for Tots at every Toys "R" Us and Babies "R" Us location nationwide and online at www.toysrus.com and www.babiesrus.com. During the kick-off weekend, Marines are present in most Toys "R" Us stores to collect toys and thank the public for their support. Numerous events are hosted by Toys “R” Us to benefit Toys for Tots, including a special holiday party for the children in the Gulf Coast who were impacted by hurricanes Katrina and Rita.
The strength of this program is witnessed at the local level. Each of the 520 Toys for Tots units are matched with the Toys "R" Us stores in their area to work together to generate awareness and community support for the program. Marines work with Toys "R" Us store managers to host special fundraising events, participate in media outreach and collect toys for distribution. All funds raised locally are used locally to purchase and distribute toys to children in need.
To see additional case studies, visit http://www.1stdegree.com/marketing.html.
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