Barkley
Barkley helps organizations build strong brands and reputations by creating strong emotional connections with key audiences. We do this by building trust and credibility through cause branding and also believe in the importance of real crisis management, internal communications and media relations. We can deliver it all.
We believe the view is worth the climb.
We believe in the power to connect.
We believe in the power to move customers.
We believe in the power of inspired work.
We believe in the power to grow brands.
Barkley is a full-service brand building, marketing and communications firm.
Capabilities
I. Public Relations
- Corporate Communications
- Cause Branding
- Crisis Management
- Creating Buzz
- Media Relations
- Media Training
- Event Planning & Management
- Spokesperson Selection and Negotiation
- Internal and External Communications Auditing
- Brand Auditing
II. Research (Analytical studies, Primary and Secondary Research, Focus Groups)
III. Brand Development
IV. Creative
V. Advertising (Creative Strategy/Broadcast, Print, Outdoor, etc.)
VI. Interactive (Web site Development, Direct Marketing, Social media)
VII. Media (Planning, Negotiation, Placement, Auditing)
VIII. Mobile Marketing
IX. Promotions
Partners/Clients
Blue Bunny ice cream
Breast Cancer 3-Day
Dawn Foods
Entertainment Industry Foundation
Family Violence Prevention Fund
Gilsa Dairy
Helzberg Diamonds
ITC Holdings
Jolly Time Pop Corn
Lee Jeans
Lee National Denim Day
March of Dimes
Minute Rice
Schreiber Cheese
Sonic Drive-In
Success Rice
Case Studies
LEE JEANS - LEE NATIONAL DENIM DAY®
Lee Jeans has been manufacturing denim and casual apparel for more than 100 years. Lee Jeans is the No. 1 brand of jeans for women. Its competitors were making inroads into the women’s jeans/casual apparel field. Lee established a goal to get women to wear denim to work, thus meeting core business objectives to increase the dollars spent on denim apparel.
To help convince corporate America to relax dress codes to allow denim, Barkley Evergreen & Partners developed a signature cause branding program for Lee Jeans: Lee National Denim Day®. It happens on one Friday every October which is National Breast Cancer Awareness Month. Lee knew breast cancer was a cause women cared about. Lee asks organizations nationwide to allow their employees to wear denim to work in exchange for a $5 contribution to the Susan G. Komen Breast Cancer Foundation.
In the first eight years of the Lee National Denim Day campaign, more than $43 million has been
raised for the Komen Foundation, all from individual $5 donations, making it the largest single-day
fundraiser for breast cancer research, education, screening and treatment programs.
By creating, launching and managing the Lee National Denim Day program, Barkley Evergreen & Partners has helped solidify Lee’s reputation as a company that cares and a brand that strongly identifies with its core consumer. In a recent brand tracking survey, a female consumer summarized Lee’s effort by saying, “Lee cares more about women than it does about selling jeans. Period."
And Gordon Harton, President of Lee Jeans says, "Lee National Denim Day is my favorite day of the year because it says more about the Lee brand than anything else we do."
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