Cone, Inc.
As the marketplace becomes increasingly saturated with new brands, companies are finding it harder to “out innovate” or “out advertise” their competitors. One way Cone helps companies enhance brand equity is through the development of strategic cause programs. Deep, substantive programs – that are relevant to key audiences and built upon the unique values and culture of the company – will truly differentiate brands and will provide sustainable competitive advantage for the leaders in the 21st century. For Cone's nonprofit clientele, through integrated marketing communications, Cone works with leading organizations to enhance their brands, raise awareness for their missions, and position them favorably for corporate partnerships.
Capabilities
In working with clients, Cone uses its proprietary Cause Maximization Process™ to develop distinctive and ownable programs. Today, Cone works corporate and nonprofit clients such as PNC Bank, Starbucks Coffee Company, ConAgra Foods, Proctor & Gamble and The American Heart Association to create and refine innovative programs. For leadership companies and organizations like these, Cone provides the following areas of expertise: marketing/brand positioning, strategic philanthropy, cause-related programming, communications and media relations, employee volunteerism, community partnerships, corporate citizenship/social responsibility and research. Cone’s groundbreaking benchmark research on consumer, employee, and executive attitudes towards cause marketing serves as the definitive source for program development for the media, corporate executives and nonprofit organizations. This nine-year longitudinal research reaffirms that well-executed cause programs can have a dramatic impact on corporate reputation, brand image, awareness and for corporations, eventually, sales.
Partners/Clients
In the past 20 years, Cone's Caues Branding practices has had a wide variety of client experiences which include: The American Heart Association, American Red Cross New England, Avon Breast Cancer Crusade, AXA Financial, Chevrolet, ConAgra Foods, FIRST,
FTD, General Mills, Gillette, Heinz USA, JCPenney, Jockey, John Hancock Financial Services, Jumpstart, Kimberly-Clark Corporation, Limited Brands, Massachusetts Tobacco Control Campaign, The Mattel Foundation, One Family, PNC, Polaroid Corporation, Reebok, Ronald McDonald’s Children’s Charities,
Ryka ROSE Foundation, Starbucks Coffee Company, Target, The Home Depot, Timberland, Time Warner, Washington Mutual, YMCA USA and
Yoplait.
Case Studies
Please visit our Website at http://www.coneinc.com/Pages/cb_ss.html to read more about programs Cone has created and their success!
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