Care2, Inc.
Care2 (www.care2.com) is the largest online social network empowering conscious consumers to discover, share and take action. Founded in 1998, Care2 has grown to over 13 million members, and more than 5,000 new members join every day, attracted by the many opportunities that Care2 provides for civically active people to “make a difference.” Differing from MySpace, Facebook and other social networks, Care2’s members tend to be well-educated women between the ages of 25 and 50, with strong values and a desire to support social justice, save the environment and live healthier, more sustainable lives.
Care2 is an ideal vehicle for companies seeking to engage with conscious consumers, especially civically active, well-educated women (average age = 39) whose purchases and donations support the environment, human rights and other causes.
Care2 conducts customized cause marketing campaigns highlighting pro-social actions that Care2 members can take. Care2 also offers integrated sponsorship opportunities, including via personalized emails to 30 topic-driven e-alerts reaching millions of subscribers.
For hundreds of leading nonprofit organizations, Care2 is a preferred source for recruiting new members, supporters and donors online. In fact, many nonprofits in recent years have made Care2 a centerpiece of their annual campaigns to acquire grassroots members.
Care2 attracts new members by providing free, easy-to-use web and email-based tools and interactive content that help people make a difference even while they are doing what they already do online, such as sending email, blogging, sharing photos, participating in discussions, exchanging e-cards, shopping and reading the news. Our members also subscribe to a wide selection of Care2 email alerts and newsletters filled with helpful information and action opportunities related to the specific causes and issues about which they care most.
Care2 serves nonprofit organizations by conducting promotional campaigns that reach millions of Care2 members, focusing especially on those members who are most aligned with a nonprofit’s specific mission and therefore predisposed to joining or supporting that organization. In this way, nonprofits not only grow their membership lists and raise donations quickly, but also, with Care2’s uniqueness guarantee, a nonprofit can return to Care2 for repeated campaigns with the assurance that they will recruit new members each time.
Care2 also conducts campaigns to help nonprofits achieve advocacy goals, by mobilizing Care2 members to generate thousands of letters, faxes or phone calls to decision makers on a wide range of issues. In the process, Care2 introduces these nonprofits and their causes, in engaging and contextually relevant ways, to our members. Care2 maintains a trusting relationship with these members by using only straightforward permission-based communication and by respecting their privacy.
Nonprofit organizations typically find that acquiring new members and donors through Care2 is more cost effective than traditional recruitment through direct mail or telemarketing. Development directors also find that the new members they recruit from Care2 turn out to be among the most engaged, loyal and valuable members that they can find anywhere.
Capabilities
Nonprofit Services:
-Traffic/Branding/Advertising
-Advocacy
-Acquiring Donor Leads
Partners/Clients
Care2 has worked with
over 500 nonprofit organizations, and more than 90 agencies and consultants.
Care2 also has dozens of
agency and media partners within the community of nonprofit professionals that regularly contribute content to our award-winning
Frogloop blog.
Case Studies
For the most up-to-date case studies, please
email us! Also feel free to read some of the
past successes our nonprofit partners have seen from their Care2 campaigns.
Special Offer
We've got an
exciting offer for new clients: Sign up for a Care2 campaign before June 30th 2010 and get 250 FREE donor leads! Just
contact us for details!
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