DeVries Public Relations
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Stephanie Smirnov
DeVries Public Relations
30 East 60th Street
New York NY 07605
Phone: 212.891.0415
Fax: 212.644.0291
Website: http://www.devries-pr.com
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30 years old this year, DeVries Public Relations brings passion and creativity to generating innovative PR programming firmly grounded in thoughtful research and strategy. We’re proud to say that DVPR is at the top of a short list of leaders in consumer-focused public relations, our chief agency focus. A member of the Interpublic Group of Companies, we employ 115 people in a New York City office from which we service clients across the nation and around the world. We offer a unique business model based on long-lasting client relationships (some as long as 25 years) with an extremely short list of clients, typically no more than 10 at a time.
We believe our most salient credentials include: mega-brand marketing expertise resulting from decades of experience launching, sustaining and reinvigorating leading consumer brands; powerful media relations focus and expertise that frequently delivers more than 1 billion annual media impressions for established brands; integrated cause marketing campaign execution; and digital strategy and implementation.
Capabilities
We believe the best cause-related marketing is treated as a long-term business decision and relationship, not one-off publicity tactic or promotional stunt. Whatever the business need, we work with our marketing clients to understand their challenges and recommend the cause alliances that make the most sense -- for all their stakeholders. It is difficult to break through in today’s crowded cause arena, not to mention face the scrutiny of cynical consumers and media. Our counsel helps our clients enter into cause marketing with the utmost authenticity and integrity.
Understanding the power of cause affiliations to create credibility and resonance for our clients’ brands has led to the successful execution of a number of high profile campaigns – most of which began life as PR concepts, but grew into large-scale, fully integrated marketing campaigns.
We are proud that our cause campaigns have won industry accolades and impacted our clients' business, but more importantly, that they have done some measure of social good.
Partners/Clients
A few examples of our agency's recent cause campaign activity:
-- Olay "Skin Cancer Takes Friends" (sun awareness)
-- Pantene "Beautiful Lengths" (hair donation for cancer patient wigs)
-- Pepperidge Farm Goldfish "Fishful Thinking" (children and optimism)
-- Tide "Loads of Hope" (disaster relief)
Tupperware "Chain of Confidence" (women and self-esteem)
Case Studies
Please visit http://www.devries-pr.com for more information on our cause work.
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