Barkley's Second Annual Cause Marketing Study Results |
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Mike Swenson
Get the inside scoop on Barkley's second annual cause marketing study conducted with PRWeek.
Price: $49.95 or free to members
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Behind The Scenes at the Cause Marketing Halo Awards |
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David Hessekiel
Nonprofits are frequently told that they must build a strong brand and valuable assets to attract corporate support, but how do you accomplish that?
Price: $49.95 or FREE to members
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Big City Mountainers Summit for Someone Benefit |
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Mark Godley
Big City Mountaineers provides challenged urban teens with mentoring through wilderness expeditions. Closely aligned with the outdoor industry, the group took a unique route to create its signature Summit for Someone program. Participants, who must commit to raise a substantial minimum donation, choose between dozens of professionally guided climbs and receive thousands of dollars worth of climbing gear donated by Backpacker Magazine and other sponsors.
Price: $49.95 or FREE to members
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Box Tops for Education, the "800 lbs. gorilla" of Transactional Cause Marketing Programs |
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Brian Peters, Director General Mills
Since 1996, schools across America have received more than $200 million through General Mills' Box Tops for Education program.
Learn the history of the "800-pound gorilla" of transactional cause marketing programs and gain insights into working with multiple constituencies (consumers, school volunteers, retailers and brand management) to raise funds for education while attaining business goals.
Price: $49.95 or FREE to members
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Burt's Bees Chief Marketing and Strategic Officer, Mike Indursky |
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Mike Indursky
Clorox recently paid $925 million to acquire Burt's Bee's a personal products brand with a near cult following attracted by its natural profile, unique packaging and product quality. Over the last year, a very public push for industry-wide standards defining what is and isn't natural has been a major emphasis of the company's message to consumers -- a unique form of advocacy cause marketing.
Price: $49.95 or free to members
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Campbell Associates: Secrets to Cause Licencing Success |
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Phoebe Campbell
Increasingly consumers aren’t just looking for a good value when they shop, they also want good values from the companies they buy from. Licensing a non-profit brand onto consumer products can be a powerful way to tap into this consumer demand.
Price: $49.95 or FREE to members
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Cause Marketing Legal Update by Attornies from the Lawfirm of Perlman & Perlman |
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Seth Perlman and Karen Chang
There are whispers that additional regulation of corporate philanthropy and cause marketing may be in the offing. At this session, Seth Perlman will provide a legal update based on his work and information gleaned from the October meeting of the National Association of State Charity Officials.
Price: $49.95 or FREE to members
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Cause Marketing, Cause Brand, Corporate Social Responsiblity Spectrum |
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Carol Cone and Mike Lawrence, Cone Inc
Cone, Inc. Chairman Carol Cone and EVP of Corporate Responsiblity Mike Lawrence explore the wide range of strategies and activities encompassed in the "Cause Marketing, Cause Brand, Corporate Social Responsiblity Spectrum".
Price: $49.95 or FREE to members
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CM 101 for Nonprofits Audioclass Series |
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Mollye Rhea
This pre-recorded three-class series is ideal for nonprofit executives seeking a solid foundation in strategies and tactics for forming successful company/cause alliances.
Price: $295 for nonmembers, $195 for CMF members
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Ed Barker of the Earthwatch Institute |
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Ed Barker
As Director of Corporate Partnerships at Earthwatch Institute, Ed Barker has learned to develop and nurture corporate alliances in the tricky environmental field.
Price: $49.95 or FREE to members
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Good for Business Creative Director |
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Jim Armstrong
Dedicated to the principle that "a business isn’t a brand to be built, but a cause to be believed in", Jim Armstrong will lead you through a process that unearths, captures and communicates the ‘cause’ of your business or organization - the ‘why’ it exists versus simply what it does.
Price: $49.95 or FREE to members
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Mobile Cause Marketing |
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Hendre Coetzee
Learn the basics of mobile marketing applied to cause-related campaigns in this recording of a 45-minute teleclass led by MobileCause CEO Hendre Coetzee. Includes a copy of the accompanying presentation.
Price: $49.95 or Free to members
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Susan G. Komen for the Cure - Why Did This Leading Organization Choose to Re-Brand? |
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Katrina Drake
The Susan G. Komen Breast Cancer Foundation, one of America's best-known charities, was recently rebranded Susan G. Komen for the Cure. Why did this leading organization change its name and logo and what are the implications for its corporate alliance strategy? Katrina Drake will share the story behind this bold move and her views on the future of cause marketing.
Price: $49.95 or FREE to members
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Susan Knobler of Luxottica Group's Give the Gift of Sight Programs
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Susan Knobler
Since 1988, Luxottica Group's Give The Gift of Sight programs have helped more than 5 million people around the world by providing free care and eyewear.
Price: $49.95 or free to members
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The Launch of The Tap Project |
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Jay Aldous, US Fund for UNICEF
Master cause marketer Jay Aldous shares the story behind the story of the spring 2007 launch of The Tap Project, a program that engages restaurants and their customers to raise funds for UNICEF to provide clean water access around the world.
Price: $49.95 or FREE to members
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Ultimate Media/Cause Alliances |
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Tony Summers, National Wildlife Federation
Creating a television series based on a nonprofit brand may be the ultimate in media/cause alliances. The National Wildlife Federation has been in the production business for over over 10 years -- working with partners like Animal Planet, TBS, PBS MacGillivray Freeman Films and WGBH.
Price: $49.95 or FREE to members
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YOUTHAIDS' Hear No Evil, See No Evil, Speak No Evil campaign |
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Kate Roberts
YOUTHAIDS emerged as a top cause marketer two years ago through its collaboration with the ALDO Group.
Price: $49.95 or FREE to members
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