Integrating Corporate Campaigns & Individual Giving

Laura Goodman, the Director of Corporate Relations at Reading Is Fundamental discusses RIF’s strategies for integrating corporate campaigns and individual giving. RIF successfully connected several recent corporate campaigns to an individual giving strategy including the “Fly With US. Read With Kids” campaign with US Airways and “Stay Smart” with Holiday Inn Express.
Laura shares the learnings and success factors for these recent initiatives including a discussion of:
- Donor Acquisition Costs and Corporate Assets - Given the acquisition costs of new donors, nonprofits can leverage the assets of corporations to acquire new donors.
- ePhilanthropy and Corporate Campaigns – The power of technology to track and record the support of a corporate funder to direct individual donors to donate.

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