Effective Call to Action Campaigns

Listen as Social Capital Partnerships Chief Strategist Holley Darden leads off the session by sharing key learnings on creating a successful call-to-action campaign. Then Emilie Antonetti, Managing Director, Brooks Brothers Golden Fleece Foundation, and Dvorah Waldman, Liaison, Corporate Alliances, ALSAC/St. Jude, describe how the two organizations strategically worked together to develop and deploy partnership tools to help Brooks Brothers become a high-performing Thanks & Giving partner.

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