Cause Marketing 101 for Corporations Audioclass Series

Based on a highly successful, full-day seminar, this recorded series of three one-hour classes is led by Mollye Rhea, president of For Momentum and former group vice president, strategic marketing alliances for the Arthritis Foundation. Each action-oriented session will help you determine the most effective platform for your company’s strategic alliances and giving efforts:

Session 1 The Sponsorship Marketplace: The first session covers all the latest trends and research related to the value of cause marketing in today’s marketing mix. The Rules of the Road are discussed to insure that your cause efforts comply with important industry regulations.

Session 2 Six Ways to Give: Contrary to popular misperceptions, not all cause initiatives involve donating a percentage of sales. In this session, you’ll learn a variety of ways that your company can effectively support nonprofit partners. You’ll also hear compelling case studies to help spark your imagination and ideation.

Session 3 Establishing Best Practices: This information-packed session will help you establish a plan of action for your company including setting priorities, finding the right partner and establishing measurements to insure return on investment.

Each one-hour session includes a valuable powerpoint presentation full of tips, research and case studies you'll refer to again and again, as well as an online study guide.

Tuition for the 3-session series:
$295 for Individual access

$495 for Group access (up to 6 members of an organization)

Tuition for individuals and groups includes a 30 minute 1-on-1 consultation

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